The Ninjabot

TRANSFORMERS 4 to revolve around new bots… not a Reboot

Posted on September 13, 2012 at 8:41 am by David "Snackbar" Edmundson

Hasbro CEO Brian Goldner discussed Transformers 4 at the UBS Best Of Americas 2012 Conference and unveiled the placeholder logo seen above.   TFW2005 reported that Goldner expressed disappointment with toy sales related to the release of Transformers: Dark of the Moon.  Hence, Transformers 4 will reportedly tell a new story about a new group of robots so Hasbro can make a whole new set of toys, similiar to what they did with the Original Transformers animated film and Generation 2 of the original show.  There are good narrative reasons to change up the roster, but it’s hard to stay positive when the primary source of the movie’s news is a toy company CEO.

Michael Bay describes why Transformers 4 is not a reboot.

“It’s not a reboot, that’s maybe the wrong word. I don’t want to say reboot because then people will think we’re doing a Spider-Man and starting from the beginning. We’re not. We’re taking the story that you’ve seen—the story we’ve told in three movies already—and we’re taking it in a new direction. But we’re leaving those three as the history. It all still counts. I met with the writer before I went off to do Pain and Gain and we talked about a bunch of ideas. We let that simmer for a bit. He’s been thinking about stuff and now we’re getting back together next week to see what we’ve got and to see if it gels.”

Bay also commented that the studio wants to cut $30 million from a typical Transformers budget (Dark of the Moon cost about $200 million), and hinted that the new movie may spend more time in space.  Transformers 4 is scheduled for release on June 27, 2014.

What do you think?  The logo is pretty uninspired, but keep in mind it is a placeholder.

You can follow Snackbar on Twitter @Snackie_Cakes

    • JediJay

      Yeah, they tried that in 1986 with the last half of the Transformers Animated movie, and it sucked. I'm all for breathing new life into this franchise, but this move sounds 100% merchandise-motivated, and that's just sad.

    Sharing the Legacy on Flickr

    See all photos

    Tweets