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Categorized | Games Editorial

The Rise of Social Gaming: The Facts and Figures

Posted on May 30, 2015 at 4:30 pm by Geek Legacy

social-gaming

Strategy games and social media are just made for each other. Great strategy games throw you into uniquely massive scenarios that let you rule empires, control space faring races and marshal cavalry charges against armies of hundreds.

Not only is social media a growing entity, but it also becoming increasingly diverse. From online casino titles to adventure and pirate game experiences, there is now a gaming format to every conceivable taste online.

As an evolutionary marketplace, the social gaming world is also home to some fascinating facts and figures. These offer an insight into the appeal of the sector, while also suggesting what may lie ahead in the future. 

So, here are three social gaming statistics that are sure to engage your interest and challenge what you think you know about the market.

The Majority of Active Facebook Users play Games every Day

At present, there are an estimated 1.44 active Facebook users. Approximately half of these log on to the site every day, while more than 50% of this demographic also indulges in social gaming on a daily basis. This is an incredible statistic, which suggests that more than 500,000 people can be considered as active and even prolific social gamers. This number is likely to grow further in the coming months, as while Facebook’s rate of active users is likely to stagnate an increase in the diversity of available titles will encourage more members to take up social gaming as a hobby.

Social Games are now as Popular as Desktop Titles

According to Forbes, 46% of teenagers now play social games on their mobile, with 71% using dedicating gaming devices such as consoles. This gap has narrowed considerably in the last five years, and will do so further between now and 2020. Another key trend that will influence this statistic is the rise of cross-platform, which renders proprietary hardware such as consoles increasingly obsolete. This will ultimately mean that social gaming emerges as the dominant medium, forcing the video game platform to either adapt or sink without trace.

52% of all Gamers are Female

The rise of social gaming has not only created a wider diversity of experiences, but it has also changed the typical gamer profile beyond all recognition. Back in 2010, it was reported that 47% of all gamers were female, while the average of players is now 35. This is diametrically opposed to the profile of video gamers, who were typically male and aged between 18 and 25. Social media and mobile gaming have provided the key triggers for this evolution, and are responsible for the fact that females now dominate the gaming world with a market share of 52%.

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