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Penny Arcade Sells Out…To the Readers

Posted on July 10, 2012 at 5:02 pm by Amanda Andonian

UPDATE: Their goal of $250K has already been met and surpassed. I guess Penny Arcade fans do believe it’s a worthy project! I’ll definitely be throwing in my $35 now.

By now, you’ve probably already heard about Penny Arcade’s Kickstarter project wherein they’re trying to crowdsource enough money to keep the lights on for a year. The first tier is at $250,000, which would remove some of the advertising from Penny Arcade’s homepage, and subsequent stretch goals will remove more advertising from the site, give them the time and resources to invest in more Penny Arcade projects, and even revive their podcast from several years ago. The advertising bit doesn’t seem like a huge deal to me as a consumer of Penny Arcade since I’m not the kind of person who notices advertising, but the other stuff would be pretty nice to see.

The announcement, of course, received mixed reactions. Some are declaring that using Kickstarter to fund their operations doesn’t count as a project, is unethical, or is just plain greedy. Others are excited at the prospect of Penny Arcade producing more content alongside their thrice weekly comic. Some of the tweets making the rounds include:

Granted it seems like they’re begging for money from their readers, and they even call it that, but if you’re the type of fan who just wants to help the creators you like create things, then that’s exactly what Kickstarter is for, isn’t it? I think it’s pretty cool, actually, because I’d love to see more of the side projects that they’ve done in the past, like Lookouts and Automata. Besides, I’m totally willing to kick in $35 so I can tell people that Tycho named my cat.

What do you all think? Is it crass, awesome, do you not even care?

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