The Ninjabot

Categorized | Games, News

Nintendo and Universal Theme Parks Partnering to Create New Attractions and Video Content

Posted on May 7, 2015 at 10:02 am by David "Snackbar" Edmundson


Nintendo has finally recognized that the world has changed and they need to change with it. They no longer live in a world where the Nintendo DS prints money or the Wii has taken off with the casual gamer. Earlier today, Nintendo reported [via IGN] that they had narrowly missed their sales target for the first time since 2011 even though neither the Wii U nor the Nintendo 3DS is tanking. Nevertheless, the company has recognized that they can’t thrive by only producing console games.

Earlier this year, the company announced that they will produce content for smartphones and tablets, and today Variety reports that Nintendo will partner with Universal Theme Parks to create new rides and attractions. Although there were no details what kind of attractions they will offer, Nintendo properties easily lend themselves to a theme park. However, if there isn’t a Mario Kart ride, I will consider the entire venture a failure.

Additionally, Nintendo has hinted that they are going to start producing video content based on their characters, which is a huge turnaround for the company. Nintendo properties generated so-so cartoons and the unforgivable Super Mario Bros. movie, so the company decided to pull back its characters to avoid running them into the ground and damaging the brand.

Back in February, there were rumors of a Legend of Zelda Netflix series, but Nintendo CEO Satoru Iwata dispelled the report saying, “As of now, I have nothing new to share with you in regard to the use of our IPs for any TV shows or films, but I can at least confirm that the article in question is not based on correct information.” It will be interesting to see if the company’s stance has changed, and if Nintendo characters will finally generate more than fan movies.


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