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Nintendo and DeNA to Develop Games for Smartphones

Posted on March 17, 2015 at 9:44 pm by Stephen Janes

Nintendo and DeNA Alliance

Nintendo and smartphone game developer DeNA have announced that they will be bringing Nintendo IP to smart phones and tablets in the future. In addition, the two companies will create a new online membership service that will link Nintendo consoles, portable devices and PCs, which will launch in Fall 2015.

The announcement was made at a press conference in Tokyo, Japan, where both companies headquarters are located. Also announced was a new Nintendo console, named the “NX.”

DeNA will have full access to Nintendo’s catalog of characters, environments and resources in order to create original mobile games. DeNA will not be porting classic Nintendo games to smart devices, “…to ensure the quality of game experience that consumers expect from this alliance of Nintendo and DeNA.”

The announcement of a membership service does not come as a major surprise. Nintendo announced they were shutting down their ‘Club Nintendo’ rewards program and looking to “relaunch” with a new service later this year. Although the details end there, it would make sense to have a universal account across all Nintendo devices and platforms to keep track of progress and stats.

For months, there have been rumors and whispers of Nintendo licensing their characters to alternative avenues. With Nintendo’s brand power, I assumed they would just hire their own in-house team to develop smartphone apps and games. Also announced were some updates on stock information between Nintendo and DeNA.

Nintendo will acquire 15,081,000 of DeNA’s treasury shares, which corresponds to 10.00 percent of its total outstanding stock, for a total of approximately 22 billion yen. DeNA will simultaneously acquire 1,759,400 of Nintendo’s treasury shares, which corresponds to 1.24 percent of its outstanding stock, for a total of approximately 22 billion yen.

This is obviously a huge ordeal and we here at Geek Legacy want to hear what you think about the announcement. Are you clearing phone in anticipation for a brand new way to play with Mario and the gang? Will you stick to your WiiU and Nintendo 3DS in order to play Link’s newest adventure?

Stephen Janes is also co-host of the Pixelated Podcast and occasionally writes for this fabulous site. You can follow his gaming nonsense on Twitter and YouTube.

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